UTSA alumnus takes sociology to the tech industry


November 12, 2021 – As most people may know, sociology is the study of social relationships and human institutions. What most people don’t know is how this can translate into a career in tech.

Melissa Adamé ’98 proved that not only his degree in sociology from UTSA can translate into his career, but it is crucial to his daily work.

As program manager at Webhead, Adame helps develop technical solutions for different clients in different industries. Whether it’s a federal department, state agency, large corporation, or small mom and pop store, she works with them to develop and implement systems that meet their individual needs. And she uses the skills she learned with her degree on a daily basis.

“It’s really about listening to our customers and understanding their end users to really formulate the best technical solution to meet the customer’s business needs and to inspire the end user to take action,” said Adame. “We spend time researching how the target audience interacts with technology. This is important when looking to find the right solution that matches business goals, but also makes sense to the target audience.

Mélissa and RowdyIn addition to studying his clients and end users, Adame notes that other skills learned at UTSA transfer easily into his career.

“I use a lot of what I learned in my statistics class when doing my data research,” she said. “Part of the technology is that we have to do market research when we are looking to provide a solution. Lots of tools and theories I learned at UTSA, I’m applying them now.

Adame joined Webhead alongside her UTSA classmate, Webhead Founder and CEO Janie Gonzalez. As a local business, their office has several UTSA alumni and RoadRunner’s pride is strong. Gonzalez and Adame both sit on the Board of Directors for the College for Health, Community and Politics, and are passionate about giving back to San Antonio and UTSA.

“I’m so proud to be a UTSA alumnus – I’m a fanatic,” Adame said. “From the first time I walked onto campus until now, this sense of pride, of belonging and of family has spread and developed over the years.”

M̩lissa and her daughterAdame first chose to study at UTSA because of its size and distance from her hometown of Weslaco Рjust far enough away, but still close to home. She found a kinship in the community of students who also came from the Rio Grande Valley, and once she started taking sociology classes, she immediately felt at home.

“Sociology never really occurred to me until I started talking to advisers,” Adame said. “I took a few classes and got hooked. I loved my teachers and made great lifelong friends.

Adame is grateful for her journey through UTSA – the career she landed in because of it and the relationships she has built since then. She shares this passion with her 19-year-old daughter, who she believes inspires her daily to carry on the tradition of hardworking, successful and community-engaged women in her family.

She advises current students to really get started with their studies and take advantage of all that UTSA has to offer. “Take the initiative to really get involved in the school and maximize the opportunities offered by the university,” said Adame. Ultimately, you are responsible not only for your education, but for your experience.